Calculate Amazon Customer Lifetime Value.
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The sales generated per unique customer over time.
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How does knowing your LTV change your PPC strategy?
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Along with reducing your cost per acquisition, you should also be working on increasing your LTV.
Intra-Account GAP Analysis
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If finds the gaps in your PPC based on your SEO and it finds the gaps in your SEO based on your PPC
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You will get the code to automate this process when you run it every month.
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Once you have the report insights I will show you how to implement them.